Authenticitys and Terandes have partnered to promote regenerative tourism in the Andean region. The objective of this collaboration is not only to attract visitors but also to contribute to the well-being of local communities and enhance the preservation of the natural environment. The initiative focuses on creating tourism experiences that have a real and positive impact both socially and environmentally.
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Authenticitys is an international organization dedicated to designing tourism experiences with a positive social and environmental impact. Its mission is to transform how tourism is conducted, prioritizing the environment and the involvement of local communities while respecting all cultures.
Over the years, Authenticitys has worked on numerous projects in various countries focused on sustainability with a clear purpose. Through its initiatives, they have enabled local communities to benefit from tourism by involving residents in economic activities, serving as a regenerative approach to mass tourism.
At the World Travel Market (WTM) 2024 in London, representatives from Authenticitys met with the Terandes team to discuss potential collaborations in the Andean region. During the meeting, ideas were exchanged on how to implement regenerative tourism practices in Peru and other Latin American destinations, leveraging the expertise of both organizations.
Terandes and Authenticitys are considering the possibility of developing joint projects to promote more inclusive tourism in rural areas of Peru. These projects would include the creation of tourism experiences that integrate rural populations, thus preserving the natural environment. Additionally, communities would be trained to manage these initiatives to protect the natural surroundings.
Authenticitys has successfully carried out projects in countries like Spain and South Africa, collaborating with many regions to develop tourism experiences that preserve culture while generating income. These cases demonstrate the impact they hope to replicate in the Andean region together with Terandes.
In the future, Authenticitys and Terandes plan to launch pilot projects in Peru that can serve as models for other regions. The goal is for these initiatives not only to benefit rural areas but also to become examples for other tourism operators interested in a new approach. This alliance between the two organizations represents a step toward tourism that generates a lasting positive impact.
