The World Tourism Organization (UNWTO) has recognized five Peruvian towns as part of its list of Best Rural Destinations for 2024. These towns were selected for their commitment to sustainability, the preservation of their cultural heritage, and their focus on responsible tourism development. Among the highlighted destinations is Maras, in the Cusco region, famous for its salt mines and cultural heritage.
Town of Maras, Cusco
Maras, located in the Sacred Valley of the Incas, is renowned for its salt mines that date back to the Inca era and are still used by local families. The UNWTO has recognized Maras for its efforts in preserving ancestral practices and promoting community-based tourism that respects the environment.
Visitors can learn about the artisanal salt extraction process, an activity that provides direct income without negatively impacting the surroundings.
Quinua, Ayacucho
Quinua is known for being the site of the Battle of Ayacucho, which secured the independence of Peru and South America. Beyond its historical significance, the town keeps its artisan traditions alive, particularly in ceramic production. The UNWTO has recognized Quinua for its efforts in protecting its cultural heritage and developing sustainable tourism that supports local artisans and promotes education about its history.
Sibayo, Arequipa
Sibayo - Arequipa
Sibayo was chosen for its community-based tourism model that seeks to preserve its traditional architecture and Andean lifestyle. The town’s stone houses have been restored to accommodate tourists, offering experiences of living with local families.
The UNWTO recognized Sibayo for its rural tourism model that boosts the economy while promoting cultural identity.
Leymebamba, Amazonas
Leymebamba was recognized by the UNWTO for its efforts in preserving archaeological heritage, such as the mausoleums of Revash and the Lagoon of the Condors. The town has developed tourism projects focused on the research and conservation of these sites.
The town is involved in protecting its cultural legacy. Additionally, the Leymebamba Museum plays a significant role in tourism, contributing to the preservation of historical and natural heritage.
Huancaya, Lima
Located in the Nor Yauyos-Cochas Landscape Reserve, Huancaya is recognized for its natural surroundings, featuring waterfalls, rivers, and clear lagoons. The UNWTO highlighted Huancaya for its focus on ecotourism, as it protects its resources while creating opportunities for the local community through its water resources and landscapes.
Hiking and adventure tourism activities are carried out with a focus on environmental conservation and respect for nature.
These five towns have demonstrated that tourism can be managed sustainably and can be an effective tool for improving quality of life and protecting cultural and natural heritage.
